Who we are
We're Pool Lead Engine, a lead-generation and advertising service operated by GrigCinema LLC out of Westfield, Massachusetts. This policy explains exactly what we do with the information you give us through our website, forms, ads, and text messages.
This Privacy Policy describes how GrigCinema LLC, operating as Pool Lead Engine ("Company," "we," "us," or "our"), collects, uses, and protects the personal information of visitors to our website and individuals who interact with our forms, advertising, and SMS messaging program. By using our website or opting in to our messaging program, you acknowledge that you have read and understood this Privacy Policy.
What we collect
The basics: your name, your phone, your email, what service you're interested in, your business and service area, and some standard website analytics. That's it. Whether you fill out a form on our site or click a Facebook or Google ad, we treat your info the same way.
Contact info
Name, phone number, email, business name — whatever you submit on our forms.
Inquiry details
What service you're interested in, your service area, and any notes you add to your request.
Consent records
Which SMS consent checkboxes you ticked, when, and from what device.
Website activity
IP address, browser type, pages viewed, and time on site (standard analytics).
We collect personal information that you voluntarily provide to us through any of the following channels:
- Forms on our website — including our main contact and booking forms, lead-capture forms, and any landing pages or microsites we operate.
- Paid advertising campaigns — including lead forms on Google, Meta (Facebook/Instagram), YouTube, and other ad platforms where you submit your information in response to one of our ads.
- Phone, email, live chat, and SMS when you reach out to our team directly.
- Booking, scheduling, and review platforms when you contact us through them.
We do not purchase contact lists or acquire personal information from outside data brokers. Regardless of which channel you used to reach us, the same protections in this Privacy Policy apply to your information.
How we use it
We use your info to help you with what you came here for: answering your questions, scheduling your consultation call, sending appointment confirmations, delivering our services, and (only if you opt in) the occasional promotion.
We use the information you provide for the following purposes:
- Responding to inquiries about our services, pricing, and how we can help your business.
- Scheduling and confirming consultation, strategy, and forecast calls, including SMS appointment confirmations and reminders when you've opted in.
- Delivering our services and providing ongoing customer support and account communications.
- Sending occasional promotional messages about offers and updates — only to subscribers who provide separate marketing consent.
- Improving our website and services through aggregated, non-identifying analytics.
- Complying with legal obligations and protecting our rights, property, and the safety of our customers and staff.
SMS opt-in data & frequency
When you opt in to texts, we use your phone number to confirm appointments, send reminders, and answer questions you sent us. If you also opted into marketing texts, we'll occasionally send offers. How often we text varies based on what you've got going with us.
If you opt in to our SMS messaging program — through a form on our website, a paid advertising lead form, or any other opt-in point we operate — we use the mobile phone number you provide and the consent you submit solely to operate the program for which you signed up. Specifically, we use this data to send:
- Appointment confirmations and reminders for consultation, strategy, and forecast calls.
- Direct responses to inquiries you submit through our website or forms.
- Marketing promotions (only to subscribers who separately consent to marketing messages).
Message frequency varies based on your level of interaction with our service. Typical volume averages 3–5 messages per month. Standard message and data rates from your wireless carrier may apply.
You may opt out of SMS at any time by replying STOP to any message. For assistance, reply HELP or contact us directly at the number below.
Who we share with
The short answer: almost nobody. We share information only with the service providers who help us actually run our operations and serve you — and only what they need to do their job.
We share personal information only in the following limited circumstances:
- Service providers who support our operations — for example, our customer-relationship and scheduling platforms, SMS messaging infrastructure providers, advertising platforms, analytics tools, and payment processors. These providers are contractually limited to using your information solely to perform services for us.
- Legal and regulatory authorities when required by law, subpoena, court order, or to protect our rights and the safety of our customers and staff.
- Successors in interest in the event of a merger, acquisition, or sale of business assets, subject to the same protections described in this policy.
Mobile information & consent
Your mobile number and the consent you gave us for texts stay with us. We don't pass them to anyone else for their marketing. Period.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
This restriction applies specifically to your mobile phone number, SMS opt-in records, and consent data — the information you provide to participate in our messaging program. We treat this data as the most sensitive category of personal information we hold.
Cookies & analytics
Like most sites, we use standard cookies, pixels, and analytics tools to understand how the website is used and to measure our ads. You can turn cookies off in your browser if you want to.
We use cookies, pixels, and similar technologies (including the Meta Pixel and Google Analytics) to operate the website, remember your preferences, measure advertising performance, and understand aggregate website usage. These tools may collect non-identifying information about how visitors use the site. You can control cookies through your browser settings and may opt out of analytics tracking through tools provided by those analytics services.
How we protect it
Forms are encrypted in transit, access is limited to people who need it, and we follow standard industry practices to keep your data safe.
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL/TLS encryption for form submissions, access controls limiting employee access on a need-to-know basis, secure data storage with our service providers, and routine review of our information-handling practices.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
Age & children's privacy
You need to be 18 or older to sign up for our texts. Our site isn't built for kids under 13 and we don't knowingly collect anything from them.
By opting into our SMS services, you represent that you are at least 18 years of age.
Our website and services are not directed to children under the age of 13. Consistent with the Children's Online Privacy Protection Act ("COPPA"), we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information to us, please contact us at the information below and we will delete it promptly.
Your rights
You can see what we have on you, correct it, delete it, or opt out of texts — just reach out. We'll handle it.
Access
Request a copy of the personal information we hold about you.
Correction
Ask us to fix information that's inaccurate or out of date.
Deletion
Ask us to delete your personal information, subject to legal retention requirements.
Opt-out
Stop SMS any time by replying STOP; unsubscribe from email any time.
To exercise any of these rights, contact us using the details in Section 13. We may need to verify your identity before fulfilling certain requests. Depending on where you live, you may have additional rights under state laws such as the California Consumer Privacy Act (CCPA) or other applicable privacy laws.
How long we keep it
We keep your info only as long as we need it to serve you and meet our legal and tax obligations. When we no longer need it, we delete it or anonymize it.
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including responding to inquiries, delivering our services, providing support, and complying with our legal, tax, and accounting obligations. SMS opt-in records are retained for as long as you remain subscribed and for a reasonable period afterward to document consent and opt-out requests.
Changes to this policy
If we update this policy, the new version goes live here with a fresh date at the top. Big changes that affect your texts will be communicated where required.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Material changes affecting the SMS messaging program or how we use your personal information will be communicated to active subscribers where required by law. Your continued use of the website or messaging program after such changes constitutes acceptance of the revised Policy.
Contact us
Privacy questions, or requests to access or delete your info — reach a real human at any of the points below.
Questions about your privacy?
Talk to a real person — no call center, no bots.
For our Terms & Conditions, including SMS program rules and command keywords, see our Terms & Conditions page.